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Home » ELCINA-IMRB Study: India’s 1st Independent Survey of Electronics-related Media

ELCINA-IMRB Study: India’s 1st Independent Survey of Electronics-related Media

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ELCINA and IMRB-Kantar has conducted India’s first independent survey, on media consumption patterns in the Indian electronics industry, and Electronics For You magazine and have emerged as clear leaders, among the publications and websites, respectively, in the Indian electronics industry.

New DelhiElectronics For You magazine has emerged as the clear leader amongst all publications accessed by the Indian electronics industry! And, when it comes to websites, is the topper. These rankings have emerged from a unique survey done by IMRB on behalf of ELCINA—India’s leading electronics industry association. A group of 367 people, comprising professionals, entrepreneurs, academicians, students, hobbyists, influencers and others participated in this research.

Conveying the objective behind this research, ELCINA president, Vikram Desai, said, “In our 50th year, we wanted to take up projects that are important for the Indian electronics industry. One such project was to conduct a research to find out media consumption patterns of various stakeholders within the Indian electronics ecosystem. We realised that this report will help all of us to review and improve our communication strategies, which in turn should enable the industry to grow faster. We have never seen such a report before, and are gratified and pleased at having taken this initiative.”

Ramesh Chopra, founder, EFY Group, shared, “We thank ELCINA for conducting such a unique study. This is a shot in our arm, as it has helped to prove our strong engagement with the Indian electronics industry and fraternity. While we have been around since 1969, in the absence of this third-party survey, we had no means to prove our leadership vis-à-vis any new entrant in the sector. Now, the figures are out in the open, for everyone to benefit.”

Rajoo Goel, secretary general, ELCINA, said, “Everyone was looking for such a report—the government, the academia, the industry, our members and even the team at ELCINA. We all wanted to know the right medium to choose when targeting a particular audience. Thus, we assigned this independent study to IMRB—India’s leading research agency, with whom we have worked on various projects. And we are delighted by the first such study that they have helped us produce.” 


  1. Technology trends matter most

The key finding of this survey is that technology trends matter most to the stakeholders of this sector. “When asked to choose between the tech trends and business trends, 81 per cent of the respondents chose tech trends,” claims the report.

  1. Publications are the preferred source to discover important topics

 Seventy four per cent of the respondents believed that publications are the “preferred source to discover important topics,” which they then find out more about through the Web. These two findings clearly establish the dominance of tech publications as mediums that influence the entire ESDM ecosystem.

  1. Electronics For You emerges as the No. 1 brand among publications

With respect to ‘Top-of-mind’ recall among business and trade publications, Electronics For You (EFY) emerged as the clear leader, with a whopping 68 per cent recall! The next two brands were IEEE Spectrum (2 per cent) and Electronics Bazaar (1 per cent).

  1. is India’s No.1 website on electronics

When surveyed about the top-of-mind recall for websites, topped the list with a 61 per cent recall factor, with a 34 per cent recall factor, and with 28 per cent recall.

  1. Facebook and LinkedIn are the most popular social media platforms

Facebook and LinkedIn are the most preferred social media platforms for sharing information related to the electronics industry/products. Sixty-five per cent use Facebook and 49 per cent use LinkedIn to exchange knowledge on the electronics industry.

Find the executive summary of the survey at

Download the detailed (PDF) report from


Electronic Industries Association of India (ELCINA) is the oldest and largest industry association in the country representing the interests of the electronic system design and manufacturing (ESDM) industry since 1967. ELCINA has established itself as an interactive forum for electronics and IT manufacturers. It actively interacts with the government and advises it on policy and business environment issues. It networks with technical institutions and business support organisations in India and abroad to enable business expansion and information dissemination on technical developments. With greater liberalisation, ELCINA’s focus has shifted to offering professional and value-added services to the electronics community.

ELCINA’s focus, originally,was to promote the manufacture of components — the building blocks of the industry. Having recently been renamed as Electronic Industries Association of India, it has now widened its horizons and broadened the scope of its activities to include the development of the entire electronics and IT hardware domain.

About EFY Group

Over the last four decades, the EFY Group has become synonymous with information on cutting-edge technology. Starting with its flagship publication, Electronics For You, which is South Asia’s most popular electronics magazine, the group now offers a bouquet of specialised publications like Electronics Bazaar — a business magazine for the electronics industry, and Open Source For You — a complete magazine on open source software. It also has online news portals and websites, such as, and Another website,, is an online marketplace for trade and commerce in electronics.

The group also publishes directories and books, apart from organising several events like India Electronics Week, Electronics For You Expo, Electronics Rocks, Test & Measurement India,,, Raksha India, DIY Expo and Open Source India. The EFY Group has offices in New Delhi, Bengaluru and Mumbai. Besides, it has representatives in Ahmedabad and Pune. It also has distributors across South East Asia. For more information, visit 

About Electronics For You magazine

The EFY Group’s first magazine, Electronics For You or EFY (, was launched in January 1969, when the Indian electronics industry was still at a nascent stage. Today, it has grown into South Asia’s most popular electronics magazine. In fact, the EFY Group, which now owns a collection of media properties, has been named after this flagship brand.

The magazine’s goal is to keep the electronics fraternity updated with the latest in technology. It also keeps hobbyists busy with the circuit ideas and construction projects it features, month after month. And it helps consumers decide on which electronic product to buy when they enter a shopping mall. The CD that accompanies each issue of this magazine carries a host of useful software and games.