Over the last four decades, the EFY Group has become synonymous with information on cutting-edge technology. Today, this renowned media group is spread across eight cities of India, and caters to over two million techies spread across the globe.
Our first magazine—Electronics For You–was launched in January 1969. It was an era when ICs were getting popular and India had almost no television sets. Gradually, over time, we added more magazines like Open Source For You and Electronics Bazaar, and then launched their digital (e-zine) editions too. While the print editions have majority of readers from India, the e-zine editions are gaining popularity through South Asia, ASEAN and ANZ regions. While others are scaling down their publications—we continue to invest here, and keep growing our portfolio.
The online communities of the group provide tech content to readers from all across the globe. The group’s online portfolio includes some global leaders, like, electronicsforu.com, opensourceforu.com, electronicsb2b.com and eleb2b.com. Plus, the company manages three social media (Facebook) communities, which are global leaders in their respective domains. These include: facebook.com/designelectronics, facebook.com/linuxforyou and facebook.com/tablets.india. Recently, EFY launched digital editions of its publications to make them easily accessible to readers all across the globe.
The digital publications are now available at all popular platforms including iOS (Apple), Android, Kindle and e-zine (Web browser). The group has also tied up with leading online distributors including Amazon, Scoop, PocketMags, Zinio, Magzter, etc.
While EFY Group has been organising events since 2004 when it launched LinuxAsia (now called Open Source India), its events division got fully established with the launch of Electronics For You Expo in 2011. Now, the group boasts of strong portfolio of events including India Electronics Week (IEW) and Open Source India. Starting 2015, EFY has started organising many co-located events under the umbrella of India Electronics Week. In 2017, IEW will play host to seven co-located shows including: EFY Expo, IoTshow.in, LEDAsia.in, E-rocks, T&M India, Raksha India and DIY Expo.
EFY has set itself the target of empowering and helping 20 million techies, across the globe, by, 2020, and its investing heavily on growing the online communities and increasing the number of readers of its digital publications to achieve the goal.