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Advertising Mantras

advertising mantras
Advertising, if done properly, can do wonders for any business. Here are 12 guru mantras to help you understand the impact of advertising and more importantly—how to do it right. Wish you speedy growth this year.
The Business That Considers Itself Immune to The Necessity for Advertising Sooner or Later Finds Itself Immune to Business.
– Derby Brown  
Many a small thing has been made large by the right kind of advertising.
– Mark Twain  
Doing Business Without Advertising is Like Dancing in The Dark. You Know What You’re Doing, But Nobody Else Does.
– Stuart H. Britt  

The best advertising should make you nervous about what you are not buying.
– Mary Wells Lawrence  
Creative without strategy is called ART. Creative with strategy is called ADVERTISING.
– Jef L. Richards  
A good advertisement is one which sells the product without drawing attention to itself.
– David Ogilvy  
If your advertising goes UNNOTICED everything else is ACADEMIC.
– William Bernbach  
The man who stops advertising to save money is like the  man who stops the clock to save time.
– Henry Ford  
Good advertising does not circulate information. It penetrates the public mind with desires and belief.
– William Bernbach  
In advertising not to be different is virtual suicide.
– Thornton Wilder  
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
– Leo Burnett  
Never stop testing, And your advertising will never stop improving.
– David Ogilvy