NEW DELHI, August 4, 2017
EFY Group has tied up with kitsNspares.com (KNS) to promote subscriptions of the e-zine edition of its publications. Together, they have launched schemes where electronics enthusiasts get gifts like latest models of popular development boards like Raspberry Pi, when they subscribe to e-zine edition of Electronics For You magazine. Due to logistics issues, these schemes have been restricted to subscribers from India, but plans are on to come up with similar schemes for subscribers from ASEAN and ANZ region.
EFY Group publishes three different publications: Electronics For You, Open Source For You and Electronics Bazaar. Soon, promotions of e-zine editions of Open Source For You and Electronics Bazaar will be driven through http://www.kitsNspares.com too. These e-zine editions can be viewed on any desktop, laptop or any mobile device that has a basic web browser on it. These editions are completely identical with their print counterparts and have the same editorial and advertisement pages. Once EFY crosses the 25,000 mark in terms of e-zine subscriptions, there are plans to introduce innovative advertising options in these e-zine editions, for which customers will be charged a premium over and above what they pay for their print editions.
“The e-zine editions provide endless opportunities to publishers like EFY,” states Mr Ramesh Chopra, Executive Chairman, EFY Group . In coming months, more innovative combo schemes and promotions will be launched.
About EFY Group
Over the last four decades, the EFY Group has become synonymous with information on cutting-edge technology. The EFY Group’s first magazine, ‘Electronics For You’, or EFY, was launched in January 1969, when the Indian electronics industry was still at a nascent stage. Today, it has grown into South Asia’s most popular electronics magazine. In fact, EFY Group, which now owns a collection of media properties, has been named after this flagship brand. For more details, visit: http://www.efy.in.
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