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EFY Awards 2012 to be Announced Today

Electronics For You Aims to Felicitate the Leading Brands in the Indian Electronics Industry who Have Acted as Catalysts in Furthering the Growth of the Indian Electronics Industry

EFY Awards 2012, Electronics For You’s (EFY’s) annual initiative to honour leaders in the electronics industry, will be announced today at Le Meridien Hotel, Bengaluru. These awards will be presented across 26 product categories to brands voted by the readers of EFY and Electronics Bazaar magazines. The awards also consist of six special categories, selected by a jury of four members.

Ever since its inception in 2004, EFY Readers’ Choice Awards are now a regular annual feature, which is looked forward to eagerly by the industry. The aim of EFY Awards has been to motivate, support and recognise outstanding brands, organisations and individuals who have acted as catalysts in furthering the growth story of the Indian electronics industry. The awards have evolved with time in response to the demands of and suggestions received from the stakeholders of the Indian electronics ecosystem and our numerous readers.

“To keep up with the changes in the industry and the products churned out by it, the products for which the awards are announced are reviewed every year and changed as per requirement. This year the EFY Awards Jury decided upon three new awards which are Best Initiative by a Government Organisation, Certificate of Excellence 2012 for Emerging Organisation of the Year, and Certificate of Excellence 2012 for Government Organisation of the Year,” says Ramesh Chopra , founder and vice chairman, EFY Group.

Methodology of the Awards

As the title of the awards indicates, the nominees and winners of EFY Readers’ Choice Awards for the product categories are selected on the basis of voting by the readers of EFY. The votes are collated to assess the Top 5 Brands and then the winner amongst them is selected on the basis of the most popular brand voted. The respondents vary across segments – mainly from the electronics industry, professionals and even associations representing different segments of electronics. In case of a tie between two brands for the same award, the case is referred to the jury, and the winner is selected on the basis of their final vote.

In case of EFY Jury Awards, the jury is instrumental in deciding the winners for the special categories – Electronics Man of the Year, Electronics Organisation of the Year and Lifetime Achievement Award. The jury can also decide upon new categories. Here, the jury nominates individuals or organisations for the awards, and then a winner is selected through consensus after discussion or through voting. This year the jury comprises Rajoo Goel , secretary general, ELCINA, Dr. RC Chopra, senior advisor, CII, Dr. DS Rawat, secretary general, ASSOCHAM, and Suresh Khanna , secretary general, CEAMA.

The Categories

EFY Readers’ Choice Awards

Diodes & Transistors
Switches & Relays
Educational Kits & Trainers
EDA Tools
Solar Cells
Sensors, Transducers, Actuators and Related ICs
Soldering & Desoldering Stations
SMF Batteries
UPS Systems
EPABX & Key Telephones
Solar Panels
CCTV Cameras
LED Drivers
Pick & Place Machines (SMT)
Programmable Logic Controllers (PLCs)
Training Institutes
EMS Organisations
Printed Circuit Boards

EFY Jury Awards

Electronics Leader of the Year
Lifetime Achievement
Organisation of the Year
Best Initiative by a Government Organisation
Certificate of Excellence 2012 for Emerging Organisation of the Year
Certificate of Excellence 2012 for Government Organisation of the Year

About EFY Group:

Over the last four decades, the EFY Group has become synonymous with information on cutting-edge technology. Today, this renowned media group is spread across eight cities of India, and caters to over two million techies spread across the globe.

Its print publications not only reach every nook and corner of India-our mailing list has over 6,000 zip-codes–but are also read by techies in South Asian countries, like Nepal, Pakistan, Bangladesh, Sri Lanka, Bhutan, and Afghanistan. The Group is also amongst the few Indian publishers to have its publications distributed in Singapore and Malaysia.

The online communities of the Group provide tech content to readers from all across the globe. The Group’s online portfolio includes some global leaders, such as:,,, and Plus, the Group manages three social media (Facebook) communities, which are global leaders in their respective domains. These include:, and

Recently, the Group launched digital editions of its publications to make them easily accessible to readers all across the globe. The Group’s digital publications are now available in all popular platforms including iOS (Apple), Android, Kindle and e-zine (web browser). The Group has also tied up with leading online distributors including Amazon, Scoop, PocketMags, Zinio, Magzter, etc.

The events division of the Group was strengthened with the launch of Electronics For You Expo in 2011. Now, the group boasts of a strong portfolio of events including EFY Readers’ Choice Awards, ELCINA-EFY Awards, Electronics Rocks, EFY Design Engineers’ Conference, and Open Source India.

The Group’s passion for technology and its expertise in knowledge-sharing is now being channeled into building a strong hands-on training programme through the EFY Tech Center. The Tech Center is working with the industry and academia to create industry-ready engineers.

The Group has set itself the target of empowering and helping 10 million techies, across the globe, by 2015, and it’s investing heavily on growing the online communities and increasing the number of readers of its digital publications to achieve the goal.

Primary Media Contact: Srabani Sen , [email protected], 91-9899809240

Secondary Media Contact: Richa Chakravarty , [email protected], 91-9891393798

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