10 Ways to Gain FREE Publicity

How can we feature our new products in Electronics For You? Is there any opportunity for electronics manufacturers to get featured in Electronics Bazaar? How do I list my organisation in EFY's Annual Directory? These are some of the common queries we receive. We realised that for every query that reaches us, there could be ten that may not. Hence, we decided to share a list of the various opportunities that you can avail to gain free publicity through EFY Group's publications and websites…

The Electronics For You group's mission is to connect the creators of technology with those who can benefit from them. To achieve this goal, we produce a range of stories across our publications and websites. These stories present YOU with an opportunity to gain free publicity for your organisation, your products and your team.

#1. Get Listed for FREE on EFY's Supplier Directories

You can get your firm listed for FREE on EFY's Electronics Industry Directory and its online avatar-- eleB2B.com. To register, go to: http://register.eleb2b.com or call at +91-9811155335.

#2. Announce Your New Products

You can submit press releases of your new products for publication in Electronics For You and Electronics Bazaar magazines and on eleB2B.com by sending these to us. If you are not sure how to draft a Press Release, EFY has created a simple online tool to help you create the same at http://pr.eleb2b.com. In compliance with media ethics, EFY does not charge any fee for publishing New Products in any of its publications or websites. All products are reviewed by respective publication teams and the ones selected get published.

#3. Share Your News with the Industry

Starting a new factory? Signed a new principal? Won an award? Feel free to share your news with readers of EFY's publications and websites by sending a Press Release featuring all the details of the development. Once again, EFY does not charge any fee for publishing these, but retains the discretion to accept or reject any news. You can send in your news to our central email ID (given below).

More Opportunities, If You...

#4. Have Developed an Innovative Product

Developed an innovative electronic product in India, which is already out in the market? If yes, then our journalists want to talk to you, and try and feature your product and your team in our monthly Innovators' series published in Electronics For You magazine and its website: www.electronicsforu.com. Contact us with details of your innovative product, and we will get in touch within two working days.

#5. Supply Test & Measurement Equipment

Test & Measurement equipment is a product category that finds customers across all segments of the electronics and tech eco-system. And, it's a segment where technology keeps evolving rapidly. To ensure our readers stay up-to-date with this segment, Electronics For You (and www.electronicsforu.com) features a monthly series on Test & Measurement equipment, which talks about the latest in a specific product category. If you want to get featured in this series, contact us.

#6. Supply Electronics Manufacturing Equipment

If you are a supplier of electronics manufacturing equipment, then you should get connected with the editorial team of Electronics Bazaar (EB) magazine. The EB magazine,  and its website www.electronicsb2b.com, features a monthly series on What’s New in electronics manufacturing equipment for a specific product category.

#7. Supply Consumer Electronics

Through the eStyle section of Electronics For You, the magazine aims to keeps its highly tech audience up-to-date with what's the latest in the consumer electronics segment too, so that they can take informed decisions for this category of products. eStyle features new products every month as well as a Buyers' Guide on a particular product category. Feel free to send your press releases.

#8. Provide Electronics Manufacturing Services (EMS)

In order to promote 'Make in India', Electronics Bazaar magazine has been featuring leading EMS players of India, their manufacturing setup and their best practices in the magazine. If you are ready to share your knowledge with the readers of Electronics Bazaar—many of whom could be your customers—please reach out to us.

#9. Manufacture Electronic Products

Again, to promote 'Make in India', the EB team focuses on other types of electronics manufacturers too, such as manufacturers of electronic products, components, equipment, etc. Here, again, the aim is to share details about your manufacturing setup and best practices with others, so that the overall manufacturing capabilities in India keep rising. If you are ready to share info, contact us.

#10. Implemented an Interesting Project

Through the recently launched Smart World section, the Electronics For You team is promoting benefits of technology by sharing case studies and success stories where a certain project implementation has benefited an organisation or a society. If your firm or your system integration partners have implemented a project that has made something smarter, greener or more efficient, then we want to hear from you.

Important Notes

  • EFY Group adheres to media ethics, and hence does not charge any fee--for any of these editorial features.
  • You can send all your Press Releases to our central email ID at efy-edit-team@efy.in.
  • For any of these editorial opportunities, you can also contact us at the same email ID.
  • We have a designated editorial operations team that will monitor your submissions, connect you with the right team member(s), and be your interface with our editorial team. This team can be reached at editop@efy.in or at +91-11-40596606.
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